Grace created the first Boobie Bracelet in 2022 after her first baby arrived. Grace found herself doing what most new mums do. Holding her top up with one hand, trying to latch with the other, and somewhere in the back of her sleep-deprived mind, trying to remember which side was last.
She couldn't find a product that solved it simply. So her partner and co-founder Mikey, a plumber at the time, bent the very first Boobie Bracelet out of a piece of copper pipe. That was the beginning.
Today, Boobie Bracelet is a family-run brand built from home. Late-night business planning between bedtime stories and milky feeds. Designed by a mum who lives the chaos, and built because she believed breastfeeding mums deserved something both practical and beautiful to show for it.